The Art & Science of Persuasion: Influencing for Impact

Course Overview

This workshop aims to equip participants with essential skills and techniques for effective persuasion and influencing in professional and personal contexts. Through a combination of theory, practical exercises, and role-playing, attendees will learn how to communicate compellingly, build trust, and ethically influence others.

Learning Outcomes

By the end of this workshop, participants will be able to:

• Apply fundamental principles of persuasion effectively

• Tailor messages to different audiences

• Build trust and credibility quickly

• Overcome objections with confidence

• Implement influence strategies ethically and responsibly

This course is designed to foster practical skill development through interactive engagement and real-time application.

I: Intro. to Persuasion and Influence

• Definition and importance of persuasion and influence

• The psychology behind influencing behaviour

• Ethical considerations in persuasion

II: Understanding Your Audience

• Identifying audience needs and motivations

• Active listening and empathy as tools for influence

• Adapting communication styles to different personalities

III: Building Credibility & Trust

• Establishing authority and authenticity

• Demonstrating expertise and integrity

• The role of body language and non-verbal cues

IV: Persuasive Communication Techniques

• Crafting clear and compelling messages

• The art of storytelling for influence

• Using logic, emotion, and credibility (Ethos, Pathos, Logos)

V: Handling Objections & Resistance

• Common objections and how to address them

• Techniques for managing conflict and difficult conversations

• Maintaining rapport under pressure

VI: Practical Applications & Real-Play

• Real-world scenarios in business, sales, and leadership

• Role-playing exercises to practice persuasive techniques

• Feedback and group discussion